Improving the well-being of dogs is what we come to work for every day at Go Dogo. We want to make dogs’ lives better and help other dog parents. This is why we have developed the Go Dogo game with the help of dog experts who, like us, believe in dog training based on positive reinforcement.

We have developed the Go Dogo game with four important aspects in mind.

Positive reinforcement

Go Dogo is based on positive reinforcement, meaning that your dog learns by getting a treat whenever a challenge is solved. Our game does not use punishment that could confuse or scare your dog - the worst thing that can happen is that a treat gets released later than your dog bargains for. 

Dog-owner interaction

Nothing can replace the interaction between you and your dog. Go Dogo is meant to help you to give your dog more mental stimulation on a daily basis - not to take anything from them. Find inspirations for DIY workouts for you and your dog here.

Having fun - even while home alone

Most dogs have to be home alone at some point. Scheduling a Go Dogo session for when you’re gone is a great idea, but please don’t leave your dog home alone longer, because you have installed our system. Everyone performs better with a cheerleader (you!) on the sidelines. 

Individual learning pace

Dogs are individuals and have very different personalities. Some will understand the game the first time they try, others will need time and help. Give your dog the time they need and rather go too slow than too fast. Feel free to throw in extra treats if your dog is shy or insecure - cheating is totally allowed in our game!

Diversity and difference are
our guiding principles.


Giving your dog enough mental stimulation can be tricky

In 2015, Hanne was busy as a department head at the Technical University of Denmark, balancing a family of four kids and Leo, her young whippet. When another whippet (Louis) joined the family in 2016, Hanne realised how difficult it was to ensure that both dogs got the mental stimulation they needed on a daily basis.

"Why can't my TV help?"

Being an experienced engineer, she was sure she could develop a technical solution to this problem. One day, as she was leaving for work, she thought “Why can’t my TV help?“. After a bit of thinking and a lot of testing, Go Dogo was born. Hanne was soon joined by three talented engineers who shared her passion and worked tirelessly to get the first prototypes developed.


Launched in Denmark in 2021

In 2020, a few more members (furry and non-furry) joined the Go Dogo family, lots of product tests were conducted (many dogs got a lot of treats in the process!) and many COVID related challenges were mastered. With support from leading dog experts, great investors and advisors, we successfully launched our product in autumn 2021.

Launched in the US in 2022

According to the American Pet Products Association, about 70% of US households (and still increasing every year) own a pet. That makes the US an ideal market for Go Dogo and naturally, one of our main focuses after launching in Denmark in 2021. US-based dog parents can now get their hands on Go Dogo here, on our website, or on

Planning to launch in more countries in 2023

Our ultimate goal is to be able to reach dogs from all over the world. But we're a small startup still, and sometime we're constrained to take baby steps. We're opening to new markets based on demand, so if you're based outside of Denmark or the US, please sign up here and we'll notify you as soon as Go Dogo become available in your country.


Go Dogo CEO & Founder, Hanne Jarmer


CEO & Founder

I make sure that everything is on track and that we have the resources and contacts we need. In other words, I try to make sure that everyone is happy, but I also confuse the entire team (mostly Henrik) with my crazy ideas and spend quite some time keeping the 3D printing running at strange hours. I pet all dogs that I can get my hands on, cut both Ole and Henrik’s hair (OK, now it’s out), write a heck of a lot of emails and go to endless meetings - and I talk about Go Dogo to everyone everywhere and all the time.

Go Dogo COO & Co-Founder, Ole Lim Christiansen


COO & Co-Founder

I develop the Go Dogo mobile app and website and manage our IT infrastructure.

I write code, I bring cake to the office and I pet the office dogs. As a real foodie, I talk extensively about the fancy restaurants in Copenhagen I have been to and even more importantly, the ones I am planning to go to once I have saved up enough money. 

Go Dogo COO & Co-Founder, Henrik Petersen


CTO & Co-Founder

I develop the software for the main hardware units and the Computer Vision algorithms we use to recognise dog actions.

I turn coffee into code, implement features that Hanne thinks she wants, carry TV-screen and furniture around the office building for tests/demos and then re-implement features when Hanne eventually changes her mind. I also spent a lot of time waving pictures of dog postures in front of cameras which highly entertains the whole team.

Go Dogo Head of Product Design, Ioannis Kanellopoulos


Head of Product Design

I build our prototypes and plan on how to put our product in mass production. Basically, I 3D print, laser-cut and solder PCBs.

In general, I make awkward jokes. I try to score hoops on our new mini basketball rim and I talk about stocks and pokemon with Ole. I also really try to keep my desk tidy. But it is so hard! 

Go Dogo CMO, Sarah Grande-Hill



I'm setting the Marketing direction for Go Dogo and making sure it gets executed.

I also think about fun marketing activities, send out our Go Dogo newsletter, take pictures and videos of Falka to use for Go Dogo’s SoMe channels, come up with silly ideas for Reels Stefana could make, read studies on dog psychology. I play Go Dogo with shelter dogs and talk to smart dog behaviourists and trainers about how we can make Go Dogo as awesome for dogs as possible.

Go Dogo Communication Designer, Stefana Birsan


Communication Designer

I am in charge of our many Go Dogo Social Media channels and our Go Dogo homepage.

I sometimes tell Sarah which pictures and videos she needs to take of Falka for me to use on our Social Media channels and then complain about the light being not right when I get them. I cuddle our office dogs, help out with whatever random idea the team comes up with and make sure that we don’t forget to have Friday bars on a regular basis.

Go Dogo office dog, Chief Scientific Dogo, whippet Leo


Chief Scientific Dogo

I test Go Dogo - a lot! And make sure that the humans are on the right track.

But mostly I sleep and get annoyed when Louis steals the best spots or when he fools around too much. They call me gumpy-grandpa. But I promise you, my favourite thing is actually doing my job - Go Dogo testing! Also, my puppy-eyes face does wonders and I know it!

Go Dogo office dog, Executive Assistant Dogo, whippet Louis


Executive Assistant Dogo

I help Leo test Go Dogo. And I sleep. A lot. Sometimes I put my head next to where Leo is sleeping until he gets adequately annoyed and moves away so that I can steal his warm soft bed. I also REEEEALLY love to chase squirrels - never caught one, but it gets me so excited. Wait, I don’t do that at work of course. At work, I test Go Dogo, and I’m often picked to do demos - my mom says that it’s because I’m a bit slow - so it’s easier for her to get time to tell what is going on, while I work. 

Go Dogo office dog, Chief Happiness Officer and Social Media Assistant, rescue dog Falka


Chief Happiness Officer

I make sure that the Go Dogo team is happy and help Stefana to find out what our followers want to see on our Social Media channels. I can look cute, confused, sad, happy, excited - whatever gives me cuddles. Playing model for my Mum in too many photoshoots. I also participate in our DIY Mental Workout videos, but often let my colleagues Leo and Louis take the spotlight as they are more food-driven than me and even WORK FOR DRY KIBBLE! Boys, I tell you.


Go Dogo CEO & Founder, Hanne Jarmer


Business Development

Extensive experience within management, business development, raising capital, scale-ups and start-ups. Has invested personally and through consortia and PE funds in about 30 start-ups.

Go Dogo COO & Co-Founder, Ole Lim Christiansen


Project Management

Experienced raising and managing funds. Has assisted during establishment of many companies. Funding and business development. Planning and management of complex developments.

Go Dogo COO & Co-Founder, Henrik Petersen


Product Development

Experience with development of electronic hardware products. Broad knowledge of production setup, electronic component development, simulation and debugging.

Go Dogo Head of Product Design, Ioannis Kanellopoulos


Supply-Chain Management

Extensive experience in product management and development of technology hardware products. Has worked purposefully with partnerships and product development execution. Has experience with certification and streamlining development processes.


Left List

Kathrine Stampe Andersen | Subscription modeling
Jens Michael Carstensen | Image Analysis
Kasper Kjærulf Pedersen | Production of sensors
Sarah-Elizabeth Byosiere | Vision in Dogs
Jan Bybjerg Pedersen | Plastic Production
Klaus Bach Thomsen | Scaling hardware production
Michael Kai Petersen | User-interface Experience
Kristine Pontoppidan | Crowdfunding Ninja
Frank Lyhne Hansen | Financing & Insurance
Pernille Blok-Riisom | Dog behaviour and anxiety
Michael Bjørnlund | Business processes
Anne Rasmussen | Selling to US consumers
Kendra Bannister | Supply-chain management
Claudia Fugazza | Do-as-I-do Dog Training

Right List

Bruce Silverman | US Veterinarian
Bertrand Carton | Marketing, brand & communication
Daphna Straus | American Kennel Club
Tamás Faragó | Canine Vocal Communication
Anders Rohde | Quality, mechatronics & dog training
Mik Strøyberg | Built 2 US-based startups
Ádám Miklósi | Dog Behavior and Cognition
Helle Monrad | Project management
Mads Ingholt | Leadership and scaling
Jakob Holst | Business Development
Ole Winther | Machine Learning
Lars Rabbe | Executive-level IT - Maddies Fund
Dorte Kjær | International Sales
Allan Berg | Supply-chain management